A supplement page structured around the subscription offer.
A direct-to-consumer wellness supplement brand selling on Shopify, with paid social driving visitors straight to the product experience.
- Traffic source
- Paid social and direct
- Conversion goal
- Wellness supplement orders
- Platform
- Shopify
The original problem
The product story and the offer were competing. Visitors had to work out the subscription benefit for themselves before they could decide to buy.
Before state
- Product benefits and the purchase offer were separated
- The subscription and discount terms were easy to miss
- Proof and reassurance appeared after the buying decision, not before
Strategy
Put the offer next to the reason to believe it: state the benefit plainly, make the subscription saving explicit at the point of choice, and reduce the steps between interest and checkout.
Changes implemented
- Restructured the page around the subscription and discount offer
- Rewrote product copy to lead with outcome rather than ingredients
- Redesigned the buying section so the offer is visible at the decision point
- Built responsively on the existing Shopify theme
After state
- One clear buying path with the offer stated where it matters
- Benefit-led copy that carries the paid-social promise through to the page
- A mobile experience matched to where the traffic actually comes from
Measurement and outcome
Performance is tracked inside the client's own Shopify analytics. No controlled experiment was run alongside the redesign, so no conversion claim is published here.
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