Education · Custom WordPress case study
A custom theme built around enrollment and payment.
A driving school enrolling students in courses online, taking payment through the Canadian Moneris gateway.
- Traffic source
- Organic search and direct
- Conversion goal
- Course enrollments and payments
- Platform
- Custom WordPress theme
The original problem
The school needed a distinctive public-facing site that also handled the complexity of course registration and Canadian online payments.
Before state
- A design vision expressed through multiple client references
- Enrollment requirements that generic templates could not carry
- No tailored online payment experience
Strategy
Turn a reference-led design vision into a custom enrollment and payment experience, balancing the public-facing design with the complexity of registration.
Changes implemented
- Used AI-assisted prototyping and development to accelerate delivery
- Created an original design informed by multiple client references
- Built a custom WordPress theme rather than relying on a generic template
- Integrated the Canadian Moneris payment gateway
- Developed a tailored checkout around the school's specific enrollment requirements
After state
- A distinctive brand experience on a purpose-built theme
- Course enrollment and payment handled end to end on the site
- A checkout shaped around how the school actually registers students
Measurement and outcome
This case study documents the design and build. No enrollment or revenue figures are published because verified data was not supplied.
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