An image-led site that stays fast on mobile.

An older Webflow experience needed a more distinctive visual system without letting image-heavy layouts compromise usability or performance.

• An older Webflow site with a less distinctive visual system
• Image-heavy requirements that put pressure on mobile experience
• Performance and technical SEO foundations needing attention

Create an immersive photography experience first, then engineer the image-heavy layouts so mobile usability, performance and search visibility hold up.

• Replaced the older Webflow experience with a more distinctive visual system
• Created a live, AI-assisted prototype for faster client review
• Refined desktop and mobile layouts collaboratively before development
• Solved complex, image-heavy layout requirements
• Performed further optimization after initial PageSpeed results were unsatisfactory
• Improved technical SEO and performance foundations

• A distinctive, image-led experience that still works on mobile
• Stronger performance foundations after post-launch optimization
• Content structured for search and emerging AI discovery

This case study documents the design, build and optimization work. No conversion figures are published because verified post-launch data was not supplied.